Coca-Cola with Coffee is a New Product – So is Drone Delivery. DroneUp, Walmart, and Coke Team Up for Launch
Coca-Cola with Coffee is just what it sounds like – Coca-Cola infused with Brazilian coffee, for those times when you just can't choose between your two favorite drinks. Apparently it's a winner: more than 80% of the people who try it say they'll buy it. The drink was first introduced in Japan in 2018, and now – with the formula tweaked to meet local tastes – it's come to the U.S. "Coca-Cola with Coffee is available nationwide in three signature flavors – Dark Blend, Vanilla and Caramel – and its zero-sugar counterpart comes in Dark Blend and Vanilla. All varieties are shelf-stable and contain 69 mg of caffeine per 12-oz. can," says the Coca-Cola company.
Coca-Cola with Coffee is a new concept for the U.S.: and it's being launched with another new concept, drone delivery. "Coca-Cola is teaming up with Walmart and DroneUp, a nationwide drone services provider, to bring Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar to the "buzzworthy" community of Coffee County, Ga.," says the Coca-Cola announcement. "On Jan. 25, select consumers who live in a single-family residence within a one-mile radius of the Walmart Supercenter in Coffee County can opt-in to have Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar delivered safely via drone delivery."
DroneUp received an FAA waiver for flight over people and moving vehicles last month that makes drone delivery in populated areas more feasible: the Coca-Cola with Coffee deliveries will be operated within visual line of sight. This latest project follows DroneUp's drone delivery of COVID test kits to residents in Las Vegas, NV. This collaboration between Coca-Cola, DroneUp and Walmart brings drone delivery to more mainstream consumers, helping to bring the application to the attention of communities across the country.